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Big Data

Big data is traditionally characterized as a rushing river: large amounts of data flowing at a rapid pace. The coined term alludes to all technological efforts to extract value from huge data sets.

Active Social Media Users

2,789
Billion
37
Penetration

Internet Users

3,773
Billion
50
Penetration

Active Mobile Social Users

2,958
Billion
39
Penetration

Unique Mobile Phone Users

4,917
Billion
66
Penetration

Data Science

Big data allows your business to create valuable information from any large data set that you have. There are techniques that are dedicated to evaluating people’s social media interaction to create indicators in order to predict future behavioral trends.

Data science opens up new frontiers of analytics, predictions and decision making. With the deployment of additional artificial intelligence algorithms, a pattern could be traced to create statistically valid assumptions and correlations that go beyond the scope of standard market impact analysis.

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