ACTIVE SOCIAL MEDIA USERS

2.789
Billion

Penetration
37%

ACTIVE MOBILE SOCIAL USERS

2.958
Billion

Penetration
39%

You haven't heard about info until you've heard of

Big Data

Big data is traditionally characterized as a rushing river: large amounts of data flowing at a rapid pace. The coined term alludes to all technological efforts to extract value from huge data sets.

INTERNET USERS

3.773
Billion

Penetration
50%

UNIQUE MOBILE PHONE USERS

4.917
Billion

Penetration
66%

Data Science

 

Big data allows your business to create valuable information from any large data set that you have. There are techniques that are dedicated to evaluating people’s social media interaction to create indicators in order to predict future behavioral trends.

Data science opens up new frontiers of analytics, predictions and decision making. With the deployment of additional artificial intelligence algorithms, a pattern could be traced to create statistically valid assumptions and correlations that go beyond the scope of standard market impact analysis.